Building a new website to display and sell your unique jewelry doesn’t have to be a frightening or expensive experience. In fact, you can create a fully functioning e-commerce site for less than a few hundred dollars, and you don’t have to be a programming genius. In fact, you don’t even have to know basic html code or any other computer programming language.
However, you do need a good web design program. If you are new to building a website make sure you find a program that is WYSIWYG (what you see is what you get). A few different companies have similar programs available for around $50. If you don’t have the time or inclination to learn computer language then you will want a program that converts what you design or type on a page into html code. Basically, you design how you would like things to look on your web pages and then the program converts your web pages into code before uploading them to your web host.
A reliable web host is very important. Today, it seems like everyone has a web hosting service, but not all web hosts are the same, so take a little time to do some research. A couple of key features to look for are uptime and customer service. The last thing you want to have is a website that can’t be viewed because your host is down. Secondly, if a problem does occur, you want to be able to have someone readily available to help you. Most web design programs will have a “suggested” or “preferred” provider and while you are not obligated to use them, some features of their program may work much easier with their “preferred” provider. When you decide upon a web host, you will also need to think of a domain name for your site. Once again, take a little time to think of a creative name that is easy to remember. It may mean the difference between a visitor and someone that wants to visit your site but can’t remember your name.
Next, it you don’t have a digital camera, you will probably want to get one. This will be your biggest expense, but a digital camera makes it so much easier to load pictures to your website. Digital cameras have improved so much that you don’t have to spend a lot of money to be able to take good quality pictures. Also, keep in mind, your digital camera can be used for many other photo opportunities as well as taking great photographs of your handcrafted jewelry.
Finally, you can utilize PayPal for e-commerce and free shopping cart technology. They will charge a small percentage on each sale, but if you have a premier or business account no other charges will be incurred. I am sure other options are available, but I am most familiar and comfortable with PayPal. I hope this helps you with the basics of starting a jewelry website. I think you will find it can be an enjoyable and rewarding experience for your hobby or business. Good luck to you.